Every year, KELO chooses a non-profit organization or multiple organizations to benefit from free airtime during primetime to air public service announcements. This year, the Tradition Of Caring group took nominations from KELO employees for the organizations we are involved with in our personal time. Since I’m the vice president on the Sioux Falls Area Humane Society’s Board of Directors, I nominated the shelter. And it was one of the grand prize winners!
It really couldn’t have come in a better year, since the only other animal shelter in the Sioux Falls area filed for bankruptcy and was forced to close, leaving the SFAHS as the only shelter taking in and caring for stray and unwanted pets.
As part of the TOC’s selection, the station held a pet food and supply drive on our sidewalk. People drove up with their donations and we, as employees, took the goods and money for the shelter to pick up that night. Let’s just say the response was another example of how the community cares and the power of KELOLAND. (The photo above was taken just a few hours after the food drive began.)
The SFAHS Executive Director and some employees came down with a pickup truck to get the donations afterwards and they were overwhelmed by the amount of food that piled up; there was so much, one of our employees also filled his pickup truck to help transport it back to the shelter.
While it was a major gift to the shelter, it was also a great birthday experience for me!
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